Verfora

Creating a distinctive brand in the Swiss OTC marketplace

The new branding has a strong shelf presence and standout in pharmacies and has had a significant role in helping make VERFORA now the number one Consumer Health Care brand in Switzerland.

The Brief

Vifor Consumer Health is the product and brands business within Galenica, the leading integrated healthcare provider within Switzerland. Following a high-level corporate restructuring, it was decided to rebrand the Vifor Consumer health business to create a distinctive brand in the Swiss OTC marketplace.

The change of name presented an opportunity to restage the corporate ‘mother’ brand and develop highly visible umbrella branding across existing brands in multiple therapeutic categories.

Following a name generation process, the name VERFORA was selected for the new entity. As well as input into name generation, our brief involved creating the new corporate brand identity for VERFORA and the application of the new brand to packaging.

What we did 

We identified that the V visual element, used on the previous Vifor branding, was both an asset and a visual equity that could be built upon to develop a distinctive and ownable visual language for the new brand. 

Our work initially focused on the creation of the new VERFORA wordmark and its application to core corporate signage, stationery and communication materials. Thereafter we developed the overall packaging graphic architecture for the new brand and rolled out the rebrand across over 140 SKUs.

The results

The new identity and packaging have been extremely well received by internal and external audiences and has created a solid base for further growth and expansion of the business.

The new identity is robust and versatile and has allowed the development of several new ranges within the VERFORA portfolio of medicines, medical devices, food supplements, baby products and cosmetics. 

The new branding has a strong shelf presence and standout in pharmacies and has had a significant role in helping make VERFORA now the number one Consumer Health Care brand in Switzerland.

 

*Adverts developed for Verfora by Formeldrei

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