Lifes2good

Thicker, fuller, healthier hair

Amino Mar CTM is a ground breaking proprietary marine protein complex. A study of the inuits by a Scandinavian professor discovered that their healthy hair & skin was as a result of their fish and protein rich diet. He isolated the key protein molecule from this diet and it was from this that Amino Mar CTM and Viviscal were created to fortify & promote healthy hair growth from within.

The Brief

Having successfully launched Viviscal as a hair growth supplement in 2 markets, Lifes2good wanted to build on and broaden the brand’s appeal and geographical reach. 

Creative Leap were appointed to restage the brand and develop a new global brand positioning, identity, architecture and product range and communicate this to key target audiences.

What We Did

By leveraging the science behind the brand we were able to develop a unique dual-action hair care system positioned to help nourish thinning hair from the outside and promote healthy hair growth from within.

We created the Viviscal Gorgeous Growth range of densifying shampoo, conditioner & elixir to complement the existing supplements product and developed and researched a new stand out packaging look and feel for the range. 

Following a positive research result we went on to develop the range further and introduce a new Conceal & Densify volumising fibres product. The new range was presented to the trade and immediately achieved listings in a number of key accounts both in Europe and the USA.

As part of the brand restaging we also refreshed the Viviscal professional range packaging and developed new advertising, training, detailing and salon POS materials for the brand around the V is for Victory campaign idea.

The Results 

Viviscal is now the number one clinically proven hair growth supplement endorsed by leading doctors, stylists and celebrities. 

The professional range is available in top hair salons internationally and the Viviscal Gorgeous Growth range of hair densifying products has achieved listings in a significant number of major retailers around the world.

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