Archived News

Alliance Boots
October 22, 2009

DBA Design Effectiveness Gold Award Winner 2009

The Boots Laboratories Serum7 brand identity has won a coveted gold in the 2009 DBA Design Effectiveness awards.

Boots is a virtually unknown brand outside of the UK. The Boots Laboratories master brand was created to take boots into these new European markets. 

Without any above the line support, Serum7 the first Boots Laboratories product range captured 7% of the French pharmacy anti-ageing skincare market within two months of launch.

Alliance Boots
September 5, 2008

The Science of skincare

Boots Laboratories is a new brand from Alliance Boots Europe’s No1
pharmacy led health and beauty organisation

The new brand is committed to supporting skin health, through a tailored programme of research and development in partnership with leading universities around the world and builds on a long and successful history
of healthcare research and development.

Juvaderm Ultra
August 27, 2008

DBA Effectiveness Award Winner

The creation and launch of Juvaderm ULTRA a new, premium, non-surgical beauty treatment into the European medical aesthetics market has been awarded a DBA Design Effectiveness Award.

With no ATL support sales of the new brand where well dramatically ahead of target in the first quarter and achieved 5% market share in only 4 months from launch.

Sudafed
August 8, 2008

New line extensions

Sudafed has added two new products to the brand portfolio. Sudafed Congestion and Headache ‘champions clarity’ by providing targeted relief
from a blocked nose and the persistent headache that often accompanies it.

Sudafed Day and Night contains two different formulations that work to provide relief from congestion during the day and at night.

The Land Registry
June 15, 2008

Customer orientation

Land Registry Direct has appointed Creative Leap to develop and deliver a customer insight programme amongst key user groups of the LRD website to inform site development going forward.

Radio Taxis Group
April 20, 2008

All for One

Radio Taxis Group has revealed a new corporate identity that unites previously disparate brand offers under a single coherent group brand and visual identity system that unequivocally locates the business in its London Heartland.

Glaxo SmithKline
March 21, 2008

Ribena – New product development

The Ribena Innovations team has appointed Creative Leap to work with them to develop and test new product concepts under the Ribena masterbrand.

Juvaderm Ultra
February 28, 2008

Beauty Reborn

The acquisition of a leading dermal filler business provided Allergan, the makers of Botox, with an opportunity to launch a premium non-surgical beauty treatment into the European medical aesthetics market.

A new brand positioning and visual identity under the banner of ‘Beauty Reborn’ supports an integrated Healthcare Professional and consumer campaign in key markets.

Radio Taxis Group
February 12, 2008

One Transport

Radio taxis is a one-stop shop for corporate and personal ground transportation needs, providing a range of branded services within an integrated journey management IT solution.

One Transport is the new brand created as the marketing platform for this solution

The Department of Health
January 2, 2008

Fit4Life

The Department of Health has appointed Creative Leap to develop an umbrella brand concept to help unite various health focused initiatives under a single banner to help combat childhood obesity

Chivas Regal
September 26, 2007

New structural design to broaden consumer appeal

Premium Scotch whisky brand Chivas Regal has unveiled new global structural packaging designed to drive awareness and desirability with young affluent consumers. The packaging structure pushes traditional tin manufacturing processes to reflect the precision engineering visual cues typically found on top of the range sports watches and performance cars.

Liverpool Victoria
April 24, 2007

Better Business

The launch of a new brand required the development of a targeted communication strategy for the IFA intermediary channel. This involves the creation of a clear B2B proposition and a full suite of communications collateral

Alphega
March 23, 2007

New Identity For Alphega

The new brand identity for Alphega, the pan- European virtual pharmacy chain within the Wholesale and Commercial Affairs division of international health and beauty leader Alliance Boots, builds a high quality retail presence for health conscious consumers

Stolichnaya
March 14, 2007

Full metal jacket

A range of high quality trade communication materials for Stolichnaya Vodka, the iconic Russian Vodka brand, includes a stylish bespoke metal case embossed with the brand logotype

Alliance Heathcare
March 10, 2007

New Brand Identity

The  new brand identity Alliance Healthcare positions the  business as a leading European pharmaceutical healthcare distributor, serving over 125,000 pharmacies, hospitals and health centres through over 380 depots in 14 countries.

Benylin Cold & Flu
February 6, 2007

A new approach to Cold & Flu

An NPD launch into the Cold & Flu Category required a powerful, differentiated on shelf presence for the UK’s leading cough brand. The Benylin ‘well burst’ creates iconic packaging, built on a core consumer insight around their emotional relationship with the category.This is formalised graphically as an optimistic radiating white sunburst against a bright coloured background.

Chivas Regal
August 15, 2006

New structural design for Chivas Regal 12 year Gift Packaging

An ambitious brief to challenge the norms of gift packaging gave rise to a stylish new concept draw from an adjacent category. Quality cigar packaging proved the inspiration for this world first that has redefined the art of the possible in structural gift packaging.

Alliance Boots
July 19, 2006

A merger of equals

The merger of Alliance Unichem and Boots plc created Alliance Boots, Europe’s No.1 pharmacy-led health and beauty business.  A new corporate identity was required to demonstrate this merger of equals drawing on the visual identities of both brands to create a new, distinctive and dynamic marque

Engage
May 15, 2006

People-driven strategic communication in Government

As the social and media landscape changes, government communication faces unprecedented challenges in cutting through information clutter and reaching increasingly cynical and indifferent audiences.

By taking advice from top flight communication practitioners both in Government and the private sector the Cabinet Office/Government Communications Network has developed a consistent approach and process to help crack even the toughest communication problems.

Creative Leap was commissioned to create the name, brand identity and launch collateral for this major initiative.

The result is Engage - a practical set of strategic communications principles, tools, case studies and training materials, designed to reach out and connect with audiences across all segments of society.

The launch and intranet is a first step in a sustained programme designed to make government communication more effective.

Mars Flavia
April 26, 2006

Corporate Social Responsibility policy within (Mars) Four Square

As the need to unequivocally demonstrate an ethical approach to doing business moves steadily up the corporate agenda so Corporate Social Responsibility statements have become an increasingly important part of corporate communications activity.

As part of the Mars Group of companies, Four Square already operates within the 5 Principles of business and wished to demonstrate how these principles are central to a coherent CSR programme.

Creative Leap was commissioned to develop the brand name, identity, flagship brochure and communications collateral for a major existing CSR initiative. With the initial scheme launched in Africa, the programme demonstrates the corporation's long term commitment and role in sustainable economic, social and environmental development within the global coffee growing community.

OTC Marketing Awards
March 11, 2006

Creative Leap takes top spot.

In this year's OTC Marketing Awards Creative Leap took both first and second place in the Best New OTC Packaging Design category as judged by a panel of healthcare industry experts.

The wining entry was the Gaviscon Cool Handy Pack; a pocket sized version of our highly successful brand extension work on Gaviscon Cool. In a close second place was Clearsil Ultra skincare range described by one judge as " A brilliant concept and ground breaking strapline". A full case study is available via the home page of our web site.

This win marks the fifth year in succession that Creative Leap has taken the honours in these awards.

Radio Taxi
February 17, 2006

Working to drive Radio Taxis forward

Creative Leap has been appointed to create a test direct marketing campaign for Radio Taxis to promote the company's personal account charge card to prospective customers. The test mailing comprises of a letter and A5 information leaflet emphasizing the safety and convenience of using a licensed black cab. The leaflet uses the two familiar (and welcome!) images of the classic black cab silhouette and the orange Taxi roof light and a copy platform based around the not being able to get a cab after a late night out.

Two versions of the mailing were produced in order to gain insight into what may motivate prospects, the second version with an additional incentive to open an account. The mailing was then followed up by phone.

The campaign is Radio Taxis' first real marketing activity in the personal account area and it has been a huge success, informing the development of future direct marketing activity.

Glenfiddich
August 30, 2005

New Glenfiddich gift packaging for 2005/6

Following the major success of the Glenfiddich gift packaging in 2004, William Grant & Sons International have appointed Creative Leap to design the gift packaging for the range for the upcoming 2005/6 season.

Orders are already in from the markets and Glenfiddich is set to ship over 1.2 million units, a 20 to 25% increase on 2004 forecasts.

William Grant
August 22, 2005

William Grant's Family Reserve shortlisted for DBA Design Effectiveness Awards 2005

Over 80% of all whisky sold is bought in the run up to the festive season. The new seasonal gift packaging for William Grant's Family Reserve, the world's 4th largest Scotch whisky brand, has been a major contributing factor in the 8% increase in overall sales in an otherwise declining global market. The demand for the new packaging from the various markets around the world has increased by an amazing 87% following the runaway sales success of 2004.

As a result the work has been shortlisted in this year's prestigious DBA Design Effectiveness Awards and not surprisingly, Creative Leap has been appointed to move the packaging on again in 2005!

Gaviscon
August 18, 2005

Gaviscon goes pocket size

Due to the significant sales uplift delivered by the launch of the Gaviscon Cool pack and sub-brand identity designed by Creative Leap, the brand has now launched convenient new portable pocket packs.