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Mayborn Group
March 1, 2010

Protection from germs and odours

Mayborn is a babycare and household products manufacturer. Key brands in the baby and child division include Tommee Tippee and Sangenic - the patented nappy disposal system.

An ongoing brand architecture program has involved initial customer insight work through to proposition development and quantitative evaluation as part of the creative development process

Vitol
February 8, 2010

Bringing Energy to life

The Vitol Group is one of the world’s largest independent energy trading companies, committed to help meet the energy needs of an ever changing world.

The creation of a new suite of corporate communications materials for the group involved the development of a revised brand architecture and a new visual style for literature, trade shows and web.

Merz Aesthetics
January 8, 2010

The future is shaping

Novabel is a breakthrough product: A new class of versatile shaper in the facial aesthetics market.

The launch to the healthcare professional market at IMCAS in Paris required a complete program of work form initial customer insight through positioning and proposition development to the creation of launch campaign and ongoing sales and marketing supporting collateral

AkzoNobel
November 11, 2009

Global brand insight

AkzoNobel Car Refinishes is a leading supplier of paints and services to the car repair, commercial vehicle and automotive plastics markets around the world.

A global brand architecture program involved stakeholder consultation and customer insight work across Europe, North America and Asia as input into a series of branding workshops, also designed and facilitated by Creative Leap

Merz Aesthetics
October 26, 2009

Purity and performance

BoCouture is a next generation product positioned to compete with Botox

The launch to the healthcare professional market at EADV in Berlin required a complete program of work form initial customer insight through positioning and proposition development to the creation of launch campaign and ongoing sales and marketing supporting collateral